When a game's only barrier to entry is essentially controlling yourself from eating its pieces, try not to be a douche. Also, have fun.

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The game of Connect 4 is not a meritocracy.

BAR TAKEOVER
Nothing ruins a fun night out like a game of Trivia. Bars should offer fun games like Connect 4, where you don't have to know how many bones there are in a giraffe's neck (7), you just have to be aged 6 and up. Connect 4 will put giant boards in bars to encourage patrons to stop taking themselves so seriously. 

COASTERS

Connect 4 will promote the game with Coaster Challenges that patrons can use to find worthy opponents.

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WINNERS CIRCLES
Select coins will act as white-boards for players to write on if their opponent is taking the game too seriously or is doing something offensive like having a neckbeard. 

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TINY VIOLIN
The game of Connect 4 will now come equipped with a tiny violin to play for sore losers.